Client
NACAC
Services
Chinese Website Development
Wechat Plus Account Management
Bilibili and Tencent account management
Video Production
Brochure design and translation
Marketing and consultative services
Website
What We Did
Localized Chinese Website - In addition to procuring an ICP license and establishing a .cn domain, we also completely designed their website and translated all English-language content they wanted us to include.
WeChat Official Account - We managed content for their WeChat official account, including content translation and editing. We also posted this content on a regular schedule. Implemented customized data collection form in Wechat post to maximize visibility and engagement to collect targeted student information.
BiliBili and Douyin Account Management - We registered an official account on Bilibili, localized English-language including editing, translation, subtitling, and final production.
BiliBili Campaign - Assisted in the seamless launch of the Bilibili campaign, providing strategic insights and support to optimize its impact and reach.
Student Registration Assistance - Facilitated the student registration process, ensuring a smooth and user-friendly experience for all participants.
-Provided technical support and guidance to address any challenges related to registration and enrollment.
-Provided alternative solutions to ensure the registration information is well delivered on both ends.
Video Localization: - Localized campaign videos to resonate more effectively with the targeted audience, incorporating cultural nuances and preferences to maximize engagement and impact.
Tailored of H5 Poster: - Designed and developed a localized H5 poster, specifically tailored to capture attention and encourage interaction from the local audience.
-Local Information Form for Lead Collection.
-Created a customized form to collect pertinent lead information, providing a valuable resource for follow-up and continued engagement with potential prospects.
Brochure Design and Translation - We created a Chinese language electronic brochure, translated the content of the brochure and any infographics into Simplified Chinese, and updated the design of the brochure according to NACAC’s specifications.
Marketing and consultative services - We provided feedback and made recommendations for the improvement of NACAC’s monthly Wechat posts or periodic website updates.
NACAC has recognized that China is the leading country that sends students to study in the United States. And Chinese students bring tremendous intellectual and cultural vitality to institutions in America. NACAC partners with other national and global organizations to advocate for Chinese students and ensure that they create supportive and welcoming policies for Chinese students in America. NACAC wanted to build a closer relationship with Chinese college counselors who are playing a key role in helping students go to the United States and find their best-fit university. The official WeChat account and Chinese website have served as great marketing tools for them to update their target audience on the latest college admission news. In addition, video production work and related media services have further improved outreach in China through various Chinese video platforms.