Client

  • Moreland University

Services

  • WeChat

  • Bilibili

  • Landing Page

  • Reception Events

WeChat

  • 美国莫兰大学

Bilibili

  • 美国莫兰大学

What We Did

  • WeChat Official Account - We managed comprehensive content for their WeChat official account, including content translation, editing, and localization. We maintained a regular posting schedule featuring program details, certification process guides, success stories from certified teachers, and application updates tailored for Chinese educators seeking international teaching credentials.

  • Bilibili Platform Strategy - We developed and executed video content strategies on Bilibili, China's leading video platform for younger audiences. Content included TeachNow program relevant information, teacher training insights, certification journey vlogs, career development opportunities, and testimonials from Chinese teachers who completed the program.

  • Chinese Landing Page - We designed and developed a localized Chinese landing page optimized for Chinese users, featuring program information, application process, tuition details, and success stories. The page serves as the primary conversion point for prospective Chinese students.

  • Beijing Reception Events - We coordinated on-site reception events in Beijing, including venue selection, attendee invitation and registration management, promotional materials preparation, and networking opportunities with program alumni and International school HR resources. This event provided direct engagement opportunities between Moreland representatives and prospective Chinese educators, alumni, and companies to foster potential collaboration.

Moreland University wanted to expand awareness of their TeachNow teaching certificate program among Chinese educators seeking internationally recognized teaching credentials. Our multi-platform digital strategy, combined with on-ground events, has positioned Moreland's TeachNow program as a leading choice for Chinese teachers pursuing U.S. teaching certification. The official WeChat account serves as the primary information hub, while Bilibili creates engaging touchpoints with educators at different career stages. The Chinese landing page provides a seamless user experience for prospective students, and the Beijing reception event offers crucial face-to-face interactions that build trust and facilitate meaningful networking for Moreland University.