Client

  • Michigan State University

Services

  • Chinese Website Development

  • Wechat Lite Account Management

  • Weibo Customized Account Management

  • Advanced China SEO

  • Social Media Content Creation

  • Video Channel Account Management

  • Video Production

  • BiliBili and Zhihu Campaign Management

  • Campaigns (Student-Facing Campaign and Parent-Facing Campaign)

  • Campaigns (Weibo Fensitong promotional campaign)

  • Campaigns (Newsletter campaign)

Website

WeChat

  • MSUAdmissions

What We Did

  • Localized Chinese Website - design, translation, and .cn domain hosting

  • China Web-Presence Optimization - China search engine (Baidu.com) result boosting, exposure boosting on various Chinese websites

  • Weibo Official Account - content translation, weekly content editing, and posting

  • WeChat Official Account - content translation, weekly content editing, and posting

  • BiliBili and Zhihu Account Management - register an official account on Bilibili, produce original videos in Mandarin tailored for the Mainland China market, localize English-language including editing, translation, subtitling, dubbing, or narration, and final production

  • Campaign Management - manage two advertising campaigns, one focusing on parents and the other focusing on students in China interested in study overseas on multiple platforms

Michigan State University wanted to build a closer relationship with Chinese students and companies. The official Weibo account and school website have served as great marketing tools for them to update their target audience on the latest school news. In addition, video production work and related media services have further improved outreach in China through various Chinese video platforms.