Client

  • Long Island Lutheran Middle & High School

Services

  • WeChat

  • Website

  • SEO

  • SEM

WeChat

  • 长岛路德LuHi

Website

What We Did

  • WeChat Official Account - We managed content for their WeChat official account, including content translation and editing. We also posted this content on a regular schedule.

  • Localized Chinese Website - In addition to procuring an ICP license and establishing a .cn domain, we also completely designed their website and translated all English-language content they wanted us to include.

  • SEO - We composed blog posts on Baidu Jingyan (a popular blog platform), Baidu Tieba (a major BBS), Douban, and Tianya (two popular online forums). We also published articles on mainstream media platforms such as Baidu Zhidao (the Chinese equivalent of Reddit), featuring two keywords chosen for mobile search optimization. Their website now appears on the first page when searching for 长岛路德中学in Chinese.

  • SEM - We managed a pay-per-click (PPC) advertisement campaign on 360, Sogou, and Baidu, which are all popular Chinese search engine platforms. We also managed a series of video PPC campaigns on Douyin (Chinese TikTok) and Toutiao, a popular news aggregator platform.

The website appears on the first page when searching for 长岛路德中学in Chinese.