When international student recruiters think China, three words come to mind: big, far, difficult. China’s the world’s most populous country, with 40 cities of over 1 million people. It’s a hard place to feel like your efforts are making a difference. So why bother with the trip? Instead, there’s the appeal of internet based “online outreach,” which promises engagement with prospective students–and institutional recognizability–without even boarding a plane.
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