Client
Brandeis International Business School
Services
Website
Weibo
SEO
HR Campaign
Website
What We Did
China Market Consulting - both online and offline student engagement strategies
Localized Chinese Website - design, translation, and .cn domain hosting
China Web-Presence Optimization - China search engine (Baidu.com) result boosting, exposure boosting on various Chinese websites
Weibo Official Account - content translation, weekly content editing, and posting. Also, manage a series of promotional campaigns
HR Campaign - campaign Planning, campaign design, email campaign and database research, memento distribution, establish connection and build network with HR departments of outstanding Chinese companies
Brandeis International Business School would like to build a closer relationship with Chinese students and companies in China. The Weibo account and website are great marketing tools for them to update their audience on the latest school news. Additionally, the HR campaign improves the awareness of Chinese companies for Brandeis International Business School and paves the way for future graduates’ careers.