Travel to China Just Became Much Easier (and Other Essential China Updates)

China recently announced a set of measures relaxing its quarantine requirements for international arrivals and simplifying the process (for some) of obtaining a visa for travel to China. These updates both open the door back up to the possibility of recruitment travel and make study abroad a more realistic option for Chinese students who have put their plans on hold since the onset of the pandemic. We also discuss the resilience of the US as a preferred study destination among Chinese students, and how unemployment may continue to drive interest in study abroad.

Not Just a YouTube Clone: Bilibili and Why it Matters

Often described as China’s answer to YouTube, Bilibili has become one of the most popular video platforms in China, particularly among Gen Z users. Throughout the course of the pandemic, Chinese students turned to the platform due to its increased focus on education-based content. Institutions seeking to diversify their digital marketing approach in China may want to consider choosing Bilibili to connect with its significant base of prospective students.

The Challenges and Opportunities of Chinese Student Recruitment During the Pandemic

The COVID-19 pandemic posed an array of challenges to higher education institutions’ Chinese student recruitment efforts. We spoke with a few of our partners about the challenges and opportunities they've encountered in their China engagement.

Why Are Searches in China for Emigration and Study Abroad Up 440%?

Strict lockdowns have swept across 45 cities in China. Frustration over logistical mishaps and heavy-handed measures is driving a surge in searches for topics around emigration and study overseas. Searches for emigration are up as much as 24 times their normal levels on Baidu and 15x normal levels on Weibo. Similar searches on Wechat are up 440%. There’s reason to believe that this interest will endure after the end of lockdowns, especially among the Chinese upper-middle class. This presents an interesting window of opportunity for universities to re-engage the Chinese market as families consider charting a future overseas.

Gavin Newton-TanzerApril 19, 2022China recruitment, china omicron, china recruitment, China digital recruitmentComment

Regulation, COVID-19, Hong Kong, and China’s Growing Interest in International Boarding Schools

Owing to new domestic regulations, the effects of the pandemic, and uncertainty surrounding Hong Kong, many Chinese parents are exploring overseas boarding school opportunities as a means of providing their children with an international education. Boarding schools in the United States may be an attractive option going forward.

The Omicron Variant and its Impact (So Far) on International Study

The emergence of the omicron variant has raised questions about its potential impact on international education, particularly with regard to China. This article examines the responses both within and outside of China, as well as reasons to be optimistic about overseas study and international student recruitment.

3 Trends in China that Will Define International Recruitment in 2018

2017 was a challenging year for international recruiters in the US with many institutions seeing declining enrollments. However, 2018 holds much to be excited about for international recruitment in China. The education space has seen significant growth due to newly emerging cities, Chinese universities with greater appetites for partnerships, brand-new international schools, and more in-school counselors seeking to connect with recruiters.

The Sunrise team pored over pages and pages of research to come up with a comprehensive report that contains everything you need to know about the newest developments in Chinese education.

Read on to discover some of the trends to look out for in the upcoming year.

Tiffany WangJanuary 8, 2018china, china recruitment, International Recruitment, education, 2018, international schools, white paperComment

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